Andre Rucks Named NAACP Person of the Year

Andre Rucks (Lambda Kappa Spring 2K) has consistently supported the community of El Dorado, AR for years. This year, his efforts earned him the coveted title of “Person of the Year” from the local NAACP Union County Unit. The NAACP’s recognition in 2025 signals a broad respect for his positive presence and efforts in Union County.

In the heart of El Dorado, Arkansas, Andre Rucks stands as a reminder that community leadership often grows from steady, behind-the-scenes dedication rather than loud headlines. As a Marketing Manager at Be Sighted Marketing, LLC, and an alumnus of Leadership Union County (Class 2), Rucks blends professional drive with civic-minded ambition.

Rucks’ journey reflects a desire to uplift and engage. Whether working through civic-leadership initiatives or offering support to neighbors in need, he’s shown that true impact isn’t always flashy — it’s consistent. Posts associated with him suggest involvement in local political-interest meetings and community outreach efforts.

In honoring Andre Rucks, community members celebrate not just a single act — but a pattern of responsible citizenship, business acumen, and quiet dedication. His story underscores the impact one individual can have when they invest in local relationships, civic engagement, and service. In a time when leadership is often framed in grand gestures, Rucks reminds us that meaningful change often starts close to home.

For Rucks, service isn’t about fanfare. Over the years he has shown up for his community in multiple ways — helping neighbors in need, lending support to local civic causes, and “standing in the gap,” as he put it, for individuals facing hardship. On his public page, he once shared a message: “Sometimes I’m just a Big Brother …” — a statement that speaks to how he sees his role: a protector, a helper, a steady hand.

© Lambda Kappa Chapter of Kappa Alpha Psi.